Our Mission & Values

Simplicity is Key. 

Simplicity is key to a great Mission, Vision, Values, and Behaviors based culture.  Please see ours below.  

Helping Leaders be Better


Helping Leaders Develop Lived Cultures


Driving Spirit
Humble Soul
Kind Heart 


Make it happen
Always be learning
Be nice and smile with teeth

Corporate culture in a meeting
Why Focus on Culture?

Culture-Driven Teams and Companies outperform their peers with 4X more revenue, 3X more profit per employee and 50% better employee retention (according to a study done by Harvard Business School).  Culture-Driven Leaders put employees first, customers second and money third and actually make much more money.  This is good for all the stakeholders and this is the main reason why we recommend being Culture-driven.

What is Culture?

Culture is the way people act based on the purpose, mission, values and principles of behavior the team and/or company stands for.  With only about 2% of companies having an on-purpose culture that everyone knows and lives, there is a lot of room for huge success if leaders, managers, employees, teams and companies embrace and start with culture.  

Man demonstrating corporate culture on an easel
Why Should Culture Be Your Priority?

If people take actions based on their team or company’s purpose, mission, core values and beliefs this will create consistent behavior patterns.  These behaviors will then be predictable and repeatable causing results to also be much more predictable.  This is a joy for leaders, managers, employees and all stock holders  who currently have inconsistent behaviors in their  teams or company causing problems and frustration.  

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